Ottawa, ON, CA

Certified Financial Planner (CFP)

Ottawa, ON

Ayana is an Associate Financial Planner with Ottawa's largest fee-based financial planning firm Ryan Lamontagne Inc. Through a series of private in-person meetings Ayana helps her clients develop a comprehensive financial plan and roadmap for building wealth. Ayana has been a featured financial expert in MoneySense magazine.

"Someone is sitting in the shade today because someone planted a tree a long time ago." ~Warren Buffett

Why Have A Financial Plan?

A financial plan will ensure you are on the right track with regards to your finances, savings goals and retirement plans. Having a comprehensive plan will also increase your confidence when it comes to managing your money, while helping you develop the habits necessary to build and maintain wealth. Here are just some of the benefits of the financial planning process:

  • Make smarter investment decisions
  • Learn strategies to maximize tax deductions and credits
  • Create a clear plan for your retirement
  • Know when your debts will be paid off
  • Ensure you have adequate insurance coverage
  • Access experts dedicated to helping you achieve financial success
  • Track and measure your progress through annual reviews


Hi, I’m Ayana Forward. I help people fit the pieces of their financial puzzle together so that they can have a clearer picture of “where they are” and “where they want to be” in terms of their goals. The best part of my job is that I work directly for my clients and not a bank or mutual fund company. This allows me to provide truly unbiased advice that is rare in the financial services industry. I help you plan for the things you dream about and prepare for the unexpected so you can worry less about money and spend more time doing the things you enjoy.

I grew up in the small town of Dundas, ON...but now make Ottawa my home. I can be found enjoying the sites and sounds of Canada's capital with my Husband and two toddler boys.

I am dedicated to helping people organize their finances and
“be better with money”.

Q. What are your favourite spots in Ottawa?

A. I love the Arboretum at Dow's Lake for walks, The Moonroom on Preston Street for drinks, and Brother's Beer Bistro in the market for eats.

Q. If you weren't a financial planner what would you be?

A. I have always wanted to own my own restaurant

Q. Beer or Wine?

A. I'm a beer girl

Q. Coffee or Tea?

A. Tea

Q. What is your Starbuck's order?

A. Tall Vanilla Creme with whipped add caramel drizzle

Q. Where in the world would you like to visit?

A. I'd like to visit England and see an English Premier League Game

Certified Financial Planner
Financial Planning Standards Council
Honours Bachelor of Commerce
University of Ottawa
March 2012-present
Associate Financial Planner
Ryan Lamontagne Inc

Preparation and completion of comprehensive financial plans. Personally assess a client's financial situation and provide professional advice that will assist them in reaching their goals.

October 2006-January 2012
Financial Services Representative
State Farm, Dan Sims Insurance and Financial Services

Provided prompt, professional customer sales and service for new and exising home, auto and life insurance clients.

October 2004-January 2008
Home Based Travel Consultant
Travel Only Ottawa

Helped clients budget, organize and plan their dream vacations.

April 2001-May 2006
Administrative Coordinator
Field Hockey Canada

Provided administrative support to the National Office Staff, Board of Directors, Umpires, Provincial Associations, Coaches and National Teams.


Ayana is a Fee-Based Financial Planner which means she is paid the same fee by you no matter which strategy or investment product that she recommends. Fee-based financial planning is synonymous with objectivity and integrity, as the advice is not tied to commissions or product sales. Ayana provides her clients with truly independent advice that enables them to explore all of their options, so that they can make well-informed financial decisions.

About Ryan Lamontagne:

Ryan Lamontagne Inc. is Ottawa's largest fee-based financial planning firm. They specialize in comprehensive financial planning and wealth management. A key advantage of your relationship with Ryan Lamontagne Inc. is that you gain access to professionals who are qualified to provide expert advice on every facet of the financial planning process. Their broad range of expertise means they can provide you with customized solutions that consider your complete financial picture, not just one aspect of it.

Financial Review:

We start the process with a detailed review of your personal financial situation that includes the following: cash flow and net worth statement, retirement plan, life insurance needs analysis, investment and tax planning strategies. Using your goals and objectives as milestones, we will then recommend financial strategies and changes to your current financial situation that will enable you to achieve your financial objectives.

Tax Services:

We make sure you are taking advantage of every available credit and deduction and that your financial affairs are organized in the most tax efficient manner.

Investment Counselling:

Whether you are looking for a second opinion on your current investments or need full portfolio management services we will assess your financial needs, future expectations and tolerance for risk. We will help you build a portfolio that will maximize returns and minimize risk, using a strategic asset allocation model.

Plan Implementation:

Once the financial plan has been finalized, we will assist with the implementation of the financial strategies.

Ongoing Review:

We are available throughout the year for any questions or changes. On your anniversary, we will update your current financial situation, review your progress with respect to achieving desired objectives, and suggest modifications or new strategies that may be appropriate.

Typical Clients:

Ayana works with clients from all walks of life:

  • Federal Government Employees
  • Small Business Owners
  • Young Families
  • Executives
  • Self Employed Professionals


Ayana’s rate is $125/hr

Name: Ayana Forward, CFP
Address: Ryan Lamontagne Inc
1565 Carling Ave, Suite 602
Ottawa, ON
K1Z 8R1
Phone: 613-596-3353 ext 105